Week 48 - Digital contact lenses

At last we managed to make our movie just as we wanted to. This week started with an intense film session out in the western hoods of Stockholm. Equipped with a 42" TV, a petrol-powered electric generator and a film camera we took all the shoots we needed for our film. This time the location was a bus-stop. This is because this way we can illustrate that the micro-environment is visible at the same time as our window has changed the view. This way all the things that happens around the viewer can still be seen. We thought of two locations where this easily could be illustrated for us. The first was a subway, but it is hard to shoot in a subway. The second was a bus stop, and that is easier since it is not moving.

Since the text is handed in we also had time to cut the movie. It took a whole day and we were pleased with the result. It will match the presentation brilliant. The presentation is also almost finished this week. The movie is clocked to under 2 minutes, which makes us able to have a good presentation before that. The script for the presentation is also almost finished  and we only need to make some minor changes before the final presentation. We are definitely well prepared before the final presentation. But we'll see, maybe that'll change on the rehearsal. It is very good that we have a rehearsal though, so that the biggest nervousness can go away and so that we can focus more on the big rehearsal.

We believe that we know the subject very well now though, so to present it won't be any problem. Since we know all the details we can present only the vital parts that the audience has to know to understand the essence of our extensive work.

Week 48: MagZone

What we have done:
We have worked on the film and the final presentation this last week. We shot the film material and have been editing the last few days. The film is now almost finished and we also started on the presentation slides and content.

What we will do: 
We will finalize the film and the presentation. As we have agreed upon a concept for the presentation and the structure, we will distribute the workload among us and finish the slides and other things we need to prepare for the presentation.

Problems encountered: 
We experienced some difficulties with the camera equipment as the microphone was not suited for our purpose and we're not really satisfied with the image quality, but couldn't do much about it. But other than that the last week worked out fine.

Week 48 / MAGnify

Group name: MAGnify

What we have done: This week our focus was primarily on creating the interface and cutting the movie for the final presentation. We have had 4 almost whole-day group meetings and finally finished the cutting. Also we have been brainstorming and considering the way we are going to present our platform next week.

What we will do: On Monday next week we will finally decide the way we are presenting our platform and choose the speaker(s). On Tuesday we are planning the in-group rehearsal of the final presentation.

Problems: NO!

Changes:NO!

 Other: Shooting and cutting the movie are equally the most difficult and the funniest parts of the project!

Week 48 - The Future of Interactive Dynamic Advertising

What have we done?

For our group this week started with the proofreading of our article. Three of our group members went through the text again and made changes. Besides the proof reading we focussed on the final presentation. We decided to not make a film, as we would not be able to create one that would reach our expected standards. Instead we decided to concentrate more on the presentation itself.

What will we do?

We booked a lot of meetings for next week so that we can finish on time and are well prepared for the presentation.

Changes?

As mentioned we decided to not make a film.

A must read: Subcompact Publishing

In his essay Subcompact Publishing, former Flipboard product designer Craig Mod does an excellent job zooming in on the challenges publishing industry is facing and how the old habits seem to die hard.

"In product design, the simplest thought exercise is to make additions. It’s the easiest way to make an Old Thing feel like a New Thing. The more difficult exercise is to reconsider the product in the context of now. A now which may be very different from the then in which the product was originally conceived."

Augmented magazines week 47

What we have done: Well, it's been about the book the whole week basically. That's what all meetings have been going through and everyone have written different parts and done pictures and discussed a lot. So it's been about feedback, reconstruct, give feedback and reconstruct again...and again...and again!

Next? We will start to film the movie on tuesday and go to all the sessions about the book next week, and hopefully start to look at the final presentation as well since it's quite soon!

Changes? No, we've been quite sure on what to do since the mid crit and we are trying to stay focused and stay on that track. it can might be some changes when we start to film but then you will know next week!

Week 47 - The Future of Interactive Dynamic Advertising

What did we do?
We wrote and reconstructed our text quite a lot this week. It was important to us that the entire group contributes to the chapter and to the final presentation, which is why we mainly worked and will continue working on it together. Like this we can ensure that everyone agrees with the content and furthermore are we able to maintain the consistency between the chapter and the final presentation.

In addition we revised the chapters of MAGi and Seasons and gave them feedback. We were also able to benefit from their feedback and hope that our comments helped them out, too.

What will we do?
Two of our group members will go to the proof-reading session on Tuesday where we can make final adjustments to our chapter. We will also continue on our film for the final presentation. We have many ideas but we need to make them more specific and get the filming started.

Problems?
The only problem we had this week was that everything took longer than we expected, so we didn’t have enough time to work on our film script this week. But as we are now done with our chapter, we can entirely focus on our film next week!