In today's swedish magazine Dagens Media is an article about an 7-Eleven store that focus on food instead of magazines. It may be a sign that print magazines is on the decline? Or may be the end of micro-segments?
The article 7-Eleven på väg att fasa ut magasin och tidningar
It's really interesting. I might just mean that magazines don't make the cut in these specific locations where shelf space is very expensive. But perhaps people already today walk an extra 50 meters to find 5 times as many magazines at Pressbyrån...?
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