Augmented magazines

I found some articles about existing projects in the area of "augmented magazines" that we discussed in the "Hybrid magazines" group today:

http://www.fastcompany.com/1826490/layar-wants-turn-print-pages-augmented-reality-gateways
(App:
Android: https://play.google.com/store/apps/details?id=com.layar&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5sYXlhciJd
iOS: http://itunes.apple.com/us/app/layar-reality-browser-augmented/id334404207?mt=8)

and

http://www.forbes.com/sites/bizblog/2010/08/23/magazines-dive-into-augmented-reality/