Tuesday, October 30, 2012

MagZone™ - Turning stacks to riches


How to turn the magazines stacks in cafés into digital revenue?

In the future magazine reading will happen out-of-home as consumers have less time to read whilst they’re at home. With “MagZone” venues like cafés, doctor’s offices, airplanes and many more will be provided with a system that enables magazine reading there, but on their own device. Through a system based on near-field-communication users can chose a magazine and directly download a temporary copy to the device with the restricted usage based on the area. This new way of distributing magazines creates a business-to-business relationship which leads to opportunities to gain non-price sensitive customers. It will also increase the phenomena of magazines as a concept of entertainment and in that sense broaden the customer base.

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