Friday, October 26, 2012

Project Summary: The Future of Interactive Dynamic Advertisement

“Our challenge is to create more dynamics in ads for digital magazines by finding the perfect match between readers, advertisers and magazines” 

The idea is to combine the value properties of advertisers, readers and magazines in order to create ads containing value for all the three parties involved. In order to do that we will match them according to their future attributes, i.e. how magazines will look like in the future, how ads within them will be shown and what kind of personal information readers will allow advertisers and magazines to have access to, enabling them to create personalized relevant ads.


Ads created depending who is reading what, where and at what time

2 comments:

  1. Please upload a picture with correct dimensions (width 960 * height 480 pixels). Otherwise I'll just resize this picture to the correct dimensions.

    Sincerely,
    Johan - web

    ReplyDelete
  2. According to our properties it is 960 * 478 pixels. Can you fix it or where do you want us to upload it?

    ReplyDelete