Friday, November 23, 2012

Week 47: A Magazine For Several Senses

What we have done:
Have you ever thought of paper made of beer? Well this week we found out that not only beer paper, but almonds, olives and so many other ingredients are already being used in the paper production. 

Bier Papier by Gmund

Olive, Almond, Kiwi etc. by Favini

This week we had two interviews with two paper experts both indicated by our previous interview with Christer Lie (KTH - CSC).

Erik Blohm, Project Manager of Printing Surfaces from Innventia, a research and development company that works with innovations based on forest raw materials.

Björn Blanck, Utbildningsansvarig/Trycksakskonsult from Papyrus, a company that provides efficient and reliable solutions for the supply of paper of its clients.

From previous interview with Christer he explained to us that paper is made of fibers, usually from cellulose pulp from different plants, such as eucalyptus and  sugar cane.
On the interview with Blanck we found out that paper with 65% cellulose pulp and 35% pulp of other ingredients like coffee, beer, kiwi, olives, almond, is already in the market. Although the paper is not edible it can tell a story behind the paper and add value to the product being commercialized. Imagine for example the experience of reading an article about different types of coffee printed in a paper made of coffee. It would be at least unusual, wouldn’t it?

We also did some more Internet research and found great ideas of ads that a Brazilian Publicity Agency Loducca is doing for its clients. Wax paper for surfers, asphalt paper for an engineering company are among their cases. Worth watching video

We also found out a very interesting organization that highlights innovative print work. Take a look this creative rice paper art!

Print on Rice Paper

And we found an Amsterdam based restaurant doing this amazing stuff:

Strawberry Paper

We also had a group meeting to finish the written report and to start structuring the story board of the video to the final presentation.

What we will do:
We will still perform some other interviews with experts and try to add the comments on the presentation as the report will be finished.
We will also start shooting the video and structure the content of the final presentation.

Changes in the project:
After the interview in Papyrus we decided to include the “feeling” section in our magazine. This section will focus on the use of special papers that can tell a story and add value to the content presented in the pages.

See also the last post.

1 comment:

  1. The things you dig up... amazing.

    But isn't it time to stop interviewing and concentrating on other things?